The new brand design sets a new milestone in our communications, with visuals that are light, sophisticated, bold, and colorful. Everything is different; new fonts, plenty of movement, and an elegant 2D logo floating in a flexible frame. Our message is also more human now, so our focus on people is redoubled, and they always come first. Our ambition is to use a language that is young and modern so we can connect with everything that they say on the streets or post on social networks.

The new design and brand positioning build upon the innovative design we saw in recent product launches, to make sure the New Volkswagen is a hit.

It is part of our souls and expressed on our faces, everywhere we interact with our customers.